Urban living in Singapore is increasingly defined by proximity rather than distance. As residents seek more efficient, balanced lifestyles, the concept of the 15-minute neighbourhood—where daily needs are accessible within a short walk or ride—has gained traction. Walkability is no longer a luxury feature; it has become a core measure of residential quality. Developments such as Hudson Place Residences and Dunearn House reflect how...
Dubai is a city where perception shapes success. Brands operating in this global marketplace must establish credibility quickly and consistently. This is where celebrity endorsement combined with strategic PR coverage plays a defining role in shaping brand authority.
In Dubai’s competitive advertising ecosystem, visibility alone is not enough. Brands need trust, recognition, and validation—and celebrity-led PR campaigns deliver all three.
Celebrity Endorsement as a Brand Trust...
